Paid Search Manager

What you will be doing:

  • Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from the VP of Integrated Search
  • Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
  • Manage paid search bid management across multiple brands using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
  • Research keywords, analyze their relevance and perform competitive analysis.
  • Recommend landing page strategies and consult on landing page planning and optimizations
  • Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
  • A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
  • Administer bid management tools to accurate pace daily paid search budgets
  • Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, DoubleClick Search, Tableau and more
  • Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
  • Work with the Paid Search Assistant to ensure billing and budget pacing is handled accurately and in a timely matter
  • Champion department processes, stay current on search marketing industry trends and best practices

What you bring:

  • 3+ years of experience within an advertising agency
  • Google AdWords certifications – with 1-2 years’ experience with Google AdWords and Bing Ads
  • Experience managing multi-million dollar campaigns for enterprise clients
  • Proven track record of successful client relationship development
  • Proven success leading a team
  • Strong analytical thinker
  • Excellent communicator, team player and collaborator
  • Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
  • Intimate knowledge of website analytics programs (Google Analytics, Adobe Omniture, etc.)
  • Experience working with various CMS environments is a plus (WordPress, Joomla, Drupal, MODX, Magento, etc.)
  • Bachelor’s Degree in Advertising/Marketing, Business, PR/Communications or related field.

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