What you will be doing:
- Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from the VP of Integrated Search
- Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
- Manage paid search bid management across multiple brands using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
- Research keywords, analyze their relevance and perform competitive analysis.
- Recommend landing page strategies and consult on landing page planning and optimizations
- Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
- A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
- Administer bid management tools to accurate pace daily paid search budgets
- Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, DoubleClick Search, Tableau and more
- Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
- Work with the Paid Search Assistant to ensure billing and budget pacing is handled accurately and in a timely matter
- Champion department processes, stay current on search marketing industry trends and best practices
What you bring:
- 3+ years of experience within an advertising agency
- Google AdWords certifications – with 1-2 years’ experience with Google AdWords and Bing Ads
- Experience managing multi-million dollar campaigns for enterprise clients
- Proven track record of successful client relationship development
- Proven success leading a team
- Strong analytical thinker
- Excellent communicator, team player and collaborator
- Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
- Intimate knowledge of website analytics programs (Google Analytics, Adobe Omniture, etc.)
- Experience working with various CMS environments is a plus (WordPress, Joomla, Drupal, MODX, Magento, etc.)
- Bachelor’s Degree in Advertising/Marketing, Business, PR/Communications or related field.