Practices

Hire. Grow. Partner. Align.

Talent and teams, growth, partnerships, and marketing operations. Four practices, used alone or together.

01 Talent & Teams

Talent & Teams

Search. Embed. Staff.

Permanent hires, embedded teams, and fractional operators, across commercial, creative, growth, and operations roles.

  1. Retained Executive Search Leaders for business-critical roles, found and secured.
  2. Embedded Teams Specialists brought together to deliver a defined project, program, or function.
  3. Fractional & Interim Leadership Experienced leadership for a transition, a growth stage, or an immediate need. Through FRAKZ.
  4. Confidential & Off-Market Search Candidates and hiring needs reached outside public job postings.

Who it's for Agencies, brands, and software companies that need leadership, specialist talent, or delivery capacity.

What it's not A job board. Coverage and contracting travel with the placement.

02 Growth

Growth

Advise. Build. Run.

Strategy, build, and operation of the pipeline, so it opens and keeps running.

  1. GTM Strategy & Advisory Target markets, ideal customers, positioning, and channels, defined against commercial objectives.
  2. GTM Build & Launch Targeted outreach, demand programs, and the content that gets a business found, in search and in AI answers.
  3. GTM Technology & Integration The CRM, data, outreach, automation, and analytics stack, selected, connected, and measured.
  4. Outsourced GTM Operations Agreed programs and the stack behind them, run and improved on performance.

Who it's for Companies that need pipeline opened, built, or run, not a campaign delivered.

What it's not A marketing retainer. AP advises, builds, or operates against defined objectives, with scope and accountability.

03 Partnerships

Partnerships

Create. Activate. Optimize.

Partner groups built, then run. Channels and revenue follow.

  1. Partnership & Channel Strategy Existing relationships assessed, new routes to market identified, the commercial model defined.
  2. Channel Creation & Development Referral, reseller, distribution, and alliance programs, from partner recruitment through agreements, onboarding, and activation.
  3. Partnership & Channel Optimization Stronger engagement, clearer incentives, measured performance, and expansion of the relationships that produce.
  4. Sponsorship Strategy & Development For brands and properties: opportunities identified, packages shaped, partners secured, activation and renewal managed.

Who it's for Agencies, brands, software companies, and properties building, developing, or improving partner channels.

What it's not Introductions or a sponsorship deck. A managed book of relationships, run against commercial objectives.

04 Marketing Operations

Marketing Operations

Team. Market. Tech.

Team, market, and technology are in constant motion. Alignment is the work.

  1. Team Structure & Accountability Roles, capacity, ownership, and decision-making, clarified so the team can execute.
  2. Cross-Functional Alignment Marketing, sales, and delivery connected through shared priorities and clean handoffs.
  3. Tech Stack Alignment How the team actually uses its technology and data, assessed and simplified, installed versus used.
  4. Process & Service Delivery Repair The bottlenecks that slow execution, create rework, or weaken client service, diagnosed and fixed.

Who it's for Agency and marketing leaders whose structure, systems, or process is holding back execution.

What it's not Your marketing department. AP sells the audit and the install, and leaves ownership with your team.

The Alliance

FRAKZ™

A curated network of fractional operators who've built, scaled, and sold companies. Ready to start in days, for when you need someone to run the work, not advise on it.

Join the Network

Pre-Vetted Network

Every operator has been personally validated through previous engagements or trusted referral chains.

Rapid Deployment

Skip the recruiter dance. Our operators are ready to engage within days, not months.

Flexible Engagement

Fractional, interim, or project-based. Structure that fits your reality, not our billing model.

Outcome Aligned

We operate alongside you. Our success is measured by yours.

How It Works

How AP Engagements Run.

Our operators join your team and own the outcome. Coverage, insurance, and contracting are handled before anyone starts.

Pre-Integration
Coverage, insurance, and contracting are handled before anyone starts, so the work begins on day one, not after weeks of setup.
01
01 · Entry
Getting Started

We work in the tools your team already uses: Slack, Notion, your CRM, your project tracker. No new logins, no onboarding drag.

02
02 · Accountability
Owning the Seat

Each operator owns a defined leadership seat, with clear targets and reporting the board can read. Not advising. Owning.

03
03 · Execution
Doing the Work

Operators run the work day to day, using AI where it helps and senior judgment where it counts. A person closes the gaps automation leaves.

04
04 · Scale
Scaling With You

Start with one operator. Add more as the work grows. From a first 100-day plan through readiness for a sale, the model flexes with you.

Ready to move?

We read every inquiry. No pitch decks required.

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