Agency·Marketing Holding Company
A shared AI operating layer across five agencies that had resisted standardization
The Situation
A holding company wanted AI-enabled workflows across five agencies, each with a different stack, culture, and set of client requirements. Earlier attempts at standardization had stalled.
AP's Role
Delivery-operations leadership for a cross-agency AI rollout.
Approach
- 01Audited workflows across the agencies to find the highest-impact opportunities
- 02Designed a shared AI layer that could adapt to agency-specific needs
- 03Ran a change program with embedded champions at each agency
- 04Sequenced the rollout by capability maturity rather than internal politics
Outcome
The holding company moved from stalled, agency-by-agency experiments to a shared AI operating layer in production — working systems inside each agency rather than another standardization mandate.
Services Applied
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