Brands
The work has to land, on brand and on time.
Partner, build, create with Agency Perspective.
Growth, Talent, Teams & Partnerships.
In Play
- AP-5276Vice President, Digital MediaNew York, NY
- AP-9754Business Development DirectorRemote
- AP-9810Director, Experiential Marketing & EventsRemote
- AP-5204Vice President of ProductionNew York, NY
- AP-9670Strategic Accounts / Account ExecutiveRemote
- AP-7547Creative DirectorNew York, NY
- AP-4968Executive ProducerSan Francisco, CA
- AP-3922Director, Integrated CampaignsChicago, IL
- AP-6684VP, Business DevelopmentNew York, NY
- AP-4046Senior Director, Business Development, Sports & EntertainmentNew York, NY
- AP-7039Operations Resource ManagerRemote
- AP-4266Head of Global EventsNew York, NY
- AP-2849Senior Director, Brand PartnershipsLos Angeles, CA
- AP-7808VP, Customer & Executive EngagementNew York, NY
- AP-9433Director, Content & Brand StudioNew York, NY
Perspectives.
More reporting
- Talent & Teams4 min
Marketing Budgets Are Moving Toward People
Marketing's labor share rose from 21.9 to 24.5 percent as digital passed two-thirds of media investment. The AI tools are bought; the budget is now going to the people who make them return.
Read - Growth4 min
The Exhibit Dollar Is Moving Toward Floor Space
Exhibiting takes 40.8 percent of exhibitor marketing budgets, the largest channel in the mix. Inside it, space has grown to 40.5 percent of spend while 52 percent plan to reuse the booth they have. Growth in the channel is not becoming growth in the work.
Read - Growth4 min
The Consolidation Clock
Something shifted in the category this year. Quietly, then all at once.
Read
Hire. Grow. Partner. Align.
Four practices, used alone or together, with the right industry relationships behind each one.
The right person picks up the phone. The relationship came first.
The relationship
Start with the best opportunity.
Three ways in. Pick yours.
Agencies
The bench, the book, and the operating layer.
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