Market Development·An independent, purpose-driven media agency
Vice President, Digital Media
LocationRochester, NY (hybrid)
RefAP-5276
Biddable media — search, social, programmatic — run as an industry-leading capability, not a service line.
The Role
Own the digital media offering end to end: the platform partnerships, the new-business story, the team. Healthcare and core accounts, budgets north of $20M. The work is the differentiator.
What You'll Own
- 01Own strategy and performance across search, social, and programmatic
- 02Lead platform partner relationships
- 03Build and develop a scaled biddable media team
- 04Contribute to new-business strategy and pitch
What You Bring
- —10+ years digital media, 5+ leading scaled biddable teams
- —Deep platform fluency (Google, Meta, The Trade Desk)
- —Experience managing $20M+ in media budgets